Sustainability
I Am Protasco (IAP) 3.0:2024-2030
Protasco Berhad proudly unveils IAP3.0, the latest phase of our transformational journey, marking a new chapter from 2024 to 2030. This initiative builds on the strong foundation of IAP1.0 and IAP2.0, reflecting our dedication to sustainable growth and long-term success
Our Legacy of Progress
Since its inception on 8th of August 2008, Protasco Berhad has continually evolved to meet new challenges and opportunities.
IAP 1.0
We established our core vision, mission, and values, which laid the groundwork for our future
IAP 2.0
Due to various external challenges underwent by the Group, the Senior Management from all Business Units came together and identified five Critical Success Factors (CSFs) to drive continuous growth, aligned with our mission and focused on stakeholder value.
CSF1: Talent Management
To enhance our employees' capabilities and ensure both business divisions and the Group's sustained growth and success.
CSF2: Culture Transformation
Centred on the ROCK-It values and creating a high-performing culture within the Group.
CSF3: Digitalisation
A need to focus on digitalisation to increase efficiency, reduce costs, and enable data-driven decision-making for a healthy growth.
CSF4: Business Sustainability
A need to balance long-term financial stability (prosperity) with our non-financial aspects emphasising on people and planet through an ethical and integrity manner.
CSF5: Business Process Innovation
Focuses on the continuous improvement and transformation of our business processes to better serve our customers, suppliers, contractors, and other stakeholders.
Our IAP2.0 Workshop
IAP 3.0
Leading with Sustainability and Innovation
We are taking our journey forward by continuing to emphasise the five Critical Success Factors (CSF) while aligning them with five strategic goals (5SG) that reflect our dedication to sustainable development. Each goal is inspired by one of our five sustainability themes:
Humanity Care & Support
Our commitment extends to the identified Sustainable Development Goals (SDGs), focusing on improving the lives of the communities we serve.
Compliance & Integrity
We practice strong Institutional Ethics and Governance, upholding transparency, integrity, and compliance in all aspects of our business.
Our IAP3.0 Launching
With these strategic goals at the forefront, we will continue to create value for our stakeholders, nurture our workforce, and contribute to the well-being of our environment and communities.